Serving smaller alcoholic drinks could reduce the UK’s alcohol consumption | Research Report | University of Liverpool

New research published in Addiction, conducted by researchers from the Universities of Liverpool and Sheffield, highlights the potential benefits of reducing the standard serving size of alcoholic beverages.

It is well known that alcohol consumption contributes to premature death and ill health, and alcohol-related harm places a substantial burden on society. Many drinkers find it hard to cut down and attempts to cut down often do not lead to actual reductions in alcohol consumption. Therefore, changes to the environment that make it easier for people to drink less could have a substantial impact on public health.

One potential environmental influence on alcohol consumption is serving size. Nutrition research consistently shows that portion sizes affect how much a person eats. People eat more if they are given a relatively large portion of food compared to smaller portions, but they do not compensate for this by eating less later on. However, the effect that serving size has on alcohol consumption has not been examined until now. The present research aimed to investigate if reducing the serving size of alcoholic beverages would reduce alcohol consumption.

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Standard vs Reduced serving sizes:

The researchers, led by Dr Inge Kersbergen from the University of Liverpool, tested the effects of reducing the serving size of alcohol on how much alcohol participants drank in two studies.

In the first study, participants were randomized to consume alcohol from standard or reduced serving sizes whilst watching a one-hour TV programme in a laboratory that looks like a living room. Standard serving sizes contained 2.07 units per serving (equivalent to a pint of weak lager) and reduced serving sizes contained 25% less than the standard serving.

In the second study, participants were invited to one of four pub quiz nights in a local bar which only sold standard vs. reduced serving sizes. Standard servings were pints and 175ml of wine (‘typically served as a medium glass in pubs’) and reduced servings were 2/3 pints and 125ml of wine (‘small glass’). Drink prices were adjusted to make sure that the standard and reduced serving sizes were the same value for money. Researchers observed how much alcohol each participant drank.

In both experiments, participants could order as many drinks as they wanted for the duration of the experiment. This means that participants drinking from reduced servings could compensate for the smaller serving size by ordering more drinks if they wanted to.

The researchers found that participants who were served relatively smaller servings drank less alcohol in a single drinking session than participants who were served standard servings. In the first study, reduced serving sizes led to a 20.7% – 22.3% decrease in alcohol consumption over a one-hour drinking period in the ‘living room’ lab. In the second study, reduced serving sizes led to a 32.4% – 39.6% decrease alcohol consumption over a longer drinking period (up to three hours) during the real-life pub quiz.

Based on the results the researchers used the Sheffield Alcohol Policy Model to estimate that reducing the standard serving size of beer, wine and cider in bars and restaurants by a quarter would lead to 1,400 fewer deaths and 73,000 fewer hospital admissions every year.

Public health intervention:

Dr Kersbergen, said: “These studies are the first to demonstrate that reducing the serving size of alcoholic beverages prompts reductions in alcohol consumption.

The typical serving size of beer in the UK of a pint is larger than many other countries and the size of wine servings in UK bars and restaurants has increased in recent decades, so there is room for serving sizes to be reduced without making them unrealistically small. Reducing the standard serving size of alcohol in bars and restaurants may be an effective way to reduce alcohol consumption at the population level and improve public health.”

Professor Matt Field, who leads the Addiction research group within the Department of Psychological Sciences at the University of Liverpool, added: “Reducing the standard serving size of alcoholic drinks could automatically prompt people to drink less, even if they are not motivated to cut down. But at the same time, the total amount that people consume would remain completely their own choice”.

Dr Eric Robinson, a University of Liverpool researcher who was also involved in the study, said: “Our research showed that people do not seem to compensate for the smaller servings by ordering more drinks on a single night and it seems unlikely that any further compensation would happen, but future research is needed to find out if people may compensate in other ways, such as drinking more often or getting stronger drinks.”

The full study, entitled ‘Reducing the standard serving size of alcoholic beverages prompts reductions in alcohol consumption’, can be found here and was funded in part by an MRC research grant awarded to Dr Eric Robinson.

Original post 14/05/2018: University of Liverpool News

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Alcohol Policy in Practice | Continuing Professional Development Course | 11th-13th September 2018

Following the successful Alcohol CPD courses held in 2014-2017; we are delighted to announce the line-up for our 2018 course, featuring some exciting new inputs!

This year’s course will feature inputs from Prof. Anna Gilmore and colleagues from the University of Bath, Dr Carol Emslie from Glasgow Caledonian University, Dr James Nicholls from Alcohol Research UK, and Professor Karine Gallopel-Morvan from the EHESP School of Public Health, France. We also welcome the return of highly-rated inputs from leading experts such as Katherine Brown from the Institute of Alcohol Studies and Colin Shevills of Balance North East.

What previous participants said:

“Great range of content and world-class speakers. Organisers did an amazing job including looking after us all while we were here. The mix of lectures / Q & As / panel discussions was great. Really worth taking time away from work/home to attend this.”
“Extremely informative course and relevant to current alcohol policy challenges. Good venue, convenient location and lovely setting. Module well organised and brilliant range of speakers.”
“Thank you very much. It was a great privilege to listen and attend this course. Lectures and lecturers were outstanding.”
“Very informative useful training, well worth my time and travel.”
“Wonderful networking opportunity.”
“Thank you for such a brilliant training event – the content was spot on, all the presentations and sessions were really, really good and I came away feeling that I had learned masses: a rich diet of fact and opinion. I can honestly say that I have rarely – if ever – enjoyed such an event quite as much as this one.”

Anyone wishing to gain an in-depth understanding and up to date insight into evidence and innovative practice in alcohol policy in the UK and internationally.
Previous participants have included people working in public health, local and national alcohol policy, or alcohol research; from Iceland to New Zealand.
Places are filling up fast and the early-bird rate applies until Friday 15th June 2018! 

Apply Here!

UKCTAS welcome the introduction of Minimum Unit Pricing for alcohol in Scotland

It’s been a long road but doctors and health experts are finally welcoming a minimum unit price for alcohol as the pioneering law comes into force in Scotland. The new 50p floor price aims to tackle Scotland’s unhealthy relationship with drink by raising the cost of cheap,  ­high-strength products.

The Scottish ­Government warned retailers they will have no grace period to alter prices and shops will be targeted for spot checks.

Minimum pricing was delayed for a decade by opposition MSPs and a legal ­challenge led by the Scotch Whisky ­Association. Holyrood opponents eventually changed their minds and the Supreme Court upheld the ­legislation last November.

Research by Sheffield University suggested the 50p price floor will save 60 lives in its first year, rising to 300 lives a year after a decade.

If your drink of choice is already being sold for more than the minimum price, then it will likely remain unchanged. But if it is currently being sold for less than the minimum price, you can expect the cost to rise to at least the minimum level.

For example, if a 9.8 unit bottle of wine is currently being sold for £3.50 in your local supermarket, it will set you back at least £4.90.

Dr Peter Bennie, chairman of the British Medical Association in Scotland, said:

“It has been a long road but I am delighted that the ­persistence of alcohol campaigners, with strong BMA support, has paid off and minimum pricing has finally taken effect. 

Minimum unit pricing is a policy that will help to save lives and reduce alcohol harms in ­Scotland. It will help to reduce the burden of alcohol on our health service, on society, and most ­importantly on ­individuals and their families. 

This is an important milestone for Scotland. Other parts of the world will now be watching the implementation with great interest.”

Bennie said the alcohol industry discovered it cannot expect to block ­policies designed to protect health.

“Alcohol causes 1100 cases of cancer every year in ­Scotland. The less alcohol you drink, the lower your risk of cancer. A minimum unit price is one action among many that will help reduce how much alcohol is consumed in ­Scotland.”

Professor Linda Bauld, Deputy Director of UKCTAS

The law only covers Scotland, leading to ­loopholes for online purchases. Guidance last month stated that supermarket meal deals where wine is included are unlikely to be affected. Retailers are also advised that “click-and-collect” purchases won’t be covered by the law if cheap drinks are first sent from outside Scotland. Customers can buy over the internet or by phone from a business in England. A delivery firm down south would be allowed to send drink to customers in Scotland.

“I am proud the eyes of the world will once again be on Scotland with the introduction of this legislation.”

First Minister Nicola Sturgeon

“Scotland has the highest rate of alcohol-related deaths in the UK. I hope we will see that change.”

Health Secretary Shona Robison

Doctors and health experts welcome minimum pricing for alcohol as law comes into force – Daily Record

Minimum Unit Pricing implemented – WiredGov

Minimum unit pricing for alcohol: Everything you need to know – Edinburgh Evening News

New Publication from the Sheffield Alcohol Research Group: Model-based appraisal of the comparative impact of Minimum Unit Pricing and taxation policies in Wales

Three quarters of all alcohol consumed in Wales is drunk by less than a quarter of the adult population who are hazardous or harmful drinkers and spend up to £2,882 per year on booze, research has revealed.

A report looking into the potential impact of minimum unit pricing and taxation policies in Wales was published Thursday 22nd February by the Sheffield Alcohol Research Group at the University of Sheffield.

The publication, which found that the 3% of the population who are harmful drinkers, account for 27% of all alcohol consumed, comes after the Welsh Government announced a new Bill that, if agreed by the National Assembly, will introduce a minimum price for the sale of alcohol.

The Bill, which is designed to reduce hazardous and harmful drinking would make it an offence for alcohol to be supplied below that price.

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Health Secretary, Vaughan Gething said: “People who drink alcohol at hazardous and harmful levels drink 75% of the alcohol consumed in Wales.

“The introduction of a minimum unit price would be effective in reducing alcohol consumption among these groups, as well as reducing the number of alcohol-related deaths and hospitalisations.”

The availability of cheap, strong alcohol is estimated to lead to 50,000 alcohol-related hospital admissions a year, costing the Welsh NHS £120 million annually and, in 2015, there were 463 alcohol-related deaths in Wales.

The report reveals the population of Wales buys 50% of its alcohol for less than 55p per unit, 37% for less than 50p per unit and 27% for less than 45p per unit, with heavier drinkers being more likely to buy alcohol sold below these thresholds.

Mr Gething said: “The report shows the greatest impact of a minimum unit price would be on the most deprived harmful drinkers, while moderate drinkers would experience only small impacts on their alcohol consumption and spending.

“This is because moderate drinkers tend to buy alcohol which would be subject to little or no increase in price under the policy.

“If passed, this law will potentially save lives.”

The research also shows harmful drinkers spend an average £2,882 a year on alcohol, or around £7.80 per day, compared to £1,209 for hazardous drinkers and £276 for moderate drinkers.

The Sheffield Alcohol Research Group, commissioned by the Welsh Government in June 2017 to update a 2014 appraisal of the likely impact of a range of minimum unit pricing policies, concluded a minimum unit price set at between 35p and 70p would be effective in reducing alcohol consumption among hazardous and, particularly, harmful drinkers.

Research highlights:

  • Moderate drinkers drink an average of 211 units of alcohol per year compared to 1,236 for hazardous drinkers and 3,924 for harmful drinkers.
  • Harmful drinkers spend an average £2,882 a year on alcohol compared to £1,209 for hazardous drinkers and £276 for moderate drinkers.
  • Alcohol-attributable deaths and hospital admissions are concentrated in hazardous and particularly harmful drinkers who are more deprived.

External news coverage:

75% of alcohol in Wales is drunk by just over a fifth of the population according to new report – ITV News

Minimum alcohol price help call for ‘hazardous’ drinkers – BBC News

75% of alcohol drunk in Wales consumed by 22% of the population, report says – Guernsey Press

UKCTAS welcomes the ruling in favour of MUP! Minimum unit pricing will save lives, reduce hospital admissions and cut crime! #MUPsaveslives

In a landmark ruling, seven justices unanimously rejected a challenge led by the Scotch Whisky Association that Scottish proposals for strict price controls were illegal under EU trade rules. The ruling comes after a five-year legal battle against the measures, which were passed by the Scottish parliament in 2012 but then fought by the Scotch Whiskey Association and two European wine and spirits industry bodies all the way to the European court of justice.

Nicola Sturgeon, Scotland’s first minister, first suggested the measure nine years ago while acting as the Scottish health secretary. The supreme court ruled on Wednesday 15th November that “minimum pricing is a proportionate means of achieving a legitimate aim”.

Prof Petra Meier, director of the alcohol research group at the University of Sheffield, which published the data and evidence that Sturgeon’s proposals were based on, said a 50p minimum price would in time result in 120 fewer deaths and 2,000 fewer hospital admissions from alcohol abuse each year.

“Our research has consistently shown that minimum unit pricing would reduce alcohol-related health problems in Scotland by targeting the cheap, high-strength alcohol consumed by the heaviest and highest-risk drinkers. Moderate drinkers would be affected to a much smaller degree.”

They said protecting public health outweighed the damage to free trade which the spirits industry and EU wine producers said they wanted to protect. “The courts should not second-guess the value which a domestic legislator puts on health,” the judges stated.

With Welsh ministers and the Republic of Ireland introducing similar measures, health campaigners in England said the ruling left the Westminster government isolated, and removed the last legal barrier to minimum pricing.

Professor Sir Ian Gilmore, chair of the Alcohol Health Alliance, said:

“We are delighted with the Supreme Court’s judgement that minimum unit pricing is legal and can be implemented in Scotland. The decision today represents a great victory for the health of the public.

“Five years ago the legislation introducing MUP passed through the Scottish Parliament without opposition. It has taken five years to implement for the simple reason that the Scottish Whisky Association and others chose to challenge it in the courts. In that time many families have needlessly suffered the pain and heartache of losing a loved one.

“This decision has implications far beyond Scotland. Wales, Northern Ireland and the Republic of Ireland are now clear to progress their own plans for minimum unit pricing.

“The spotlight should now fall on England, where cheap alcohol is also causing considerable damage.  Over 23,000 people in England die every year from alcohol-related causes, many of them coming from the poorest and most vulnerable sections of society. We urge the Westminster Government to act now and introduce the measure in England. A failure to do so will needlessly cost more lives.”

Scottish ministers are expected to introduce a minimum price of 50p a unit for alcoholic drinks by spring next year, in a bid to cope with increasing deaths and hospitalisations from alcohol abuse. Health campaigners say the strongest but cheapest ciders were so cheap in Scotland an adult could consume their maximum recommended weekly limit of alcohol – 14 units – for £2.52. The cheapest fortified wine came in at 27p per unit, while the cheapest vodka and gin was 38p. That rate will force up the price of all alcoholic drinks so that a standard bottle of whisky will cost £14, regardless of its wholesale cost, although the Scottish measures mean retailers will keep any surplus profits once prices rise.

The Welsh government has said it would press ahead with proposals it published last month to implement minimum pricing, with Welsh ministers also evaluating a 50p minimum price. Ministers in Northern Ireland have also backed the policy, but implementation has stalled after the collapse earlier this year of Stormont’s power-sharing administration. The Republic of Ireland is also considering similar measures.

The Alcohol Health Alliance UK, which includes the British Medical Association and the Royal College of GPs, is drafting a joint letter to the UK government formally urging ministers to reinstate plans for similar measures in England.

Urged on by the medical profession and some police commissioners, the UK government came close to following Scotland’s lead while David Cameron was prime minister, but after disputes in cabinet the proposal was dropped. The Home Office, which takes the lead on alcohol control policy, said it noted the supreme court’s ruling but said it would only keep the issue under review. A spokeswoman said ministers in London would watch its implementation in Scotland, but Home Office officials were unable to specify how long ministers would wait before reaching a decision.

The department said its focus now was on using other measures to control excessive alcohol consumption, including higher duties for high-strength ciders, and lower duty for lower strength wines. There were campaigns and initiatives by NHS England to support problem drinkers. The SWA acknowledged defeat, and said it would help ministers implement the strategy. But it warned that imposing strict price controls would increase the risk of other countries using the policy as justification for higher tariffs on Scotch whisky imports, damaging its £5bn-a-year export trade.

The brewing trade was split: major brewers, such as the makers of Tennents lager and Magners cider, with higher cost brands and a significant stake in supplying pubs, welcomed the court’s decision. The real-ale campaign group Camra denounced it, saying it “penalises moderate and responsible drinkers while doing little to support those who have issues with alcohol abuse”.

Dr Eric Carlin, director of Scottish Health Action on Alcohol Problems, a campaigning body backed by the medical profession, lambasted drinks companies for their “ferocious, cynical” opposition to the measure.

“The opponents to MUP have shamed the reputation of their industry by prioritising profits over people’s lives. As MUP has been delayed, we have seen the tragic, premature deaths of 24 people every week in Scotland as a result of alcohol misuse, many of them in our poorest communities, and affecting families across our nation,” he said.

Twitter posts about the decision:

News reports on the decision:

UK supreme court rules minimum alcohol pricing is legal – The Guardian

Minimum alcohol pricing: How will new policy affect you? – STV

Campaigners urge minimum alcohol price in England after Scottish ruling – The Guardian

Minimum alcohol pricing is a chance to tackle a problem which is ruining Scotland’s health – The Scottish Sun

Green light for minimum alcohol pricing in Scotland – PharmaTimes

Scots get set for ‘booze cruises’ into England as Supreme Court clears the way for minimum alcohol prices – Daily Mail

Full coverage of the decision on google.news!

Report conducted at the University of Sheffield provides ‘clear and compelling’ new evidence on the effectiveness of minimum unit pricing.

Alcohol consumption will cause 63,000 deaths in England over the next five years according to a new report from the University of Sheffield Alcohol Research Group.

alcoholThe report, published by the Foundation for Liver Research, predicts that 32,475 of the deaths – the equivalent of 35 a day – will be the result of liver cancer and another 22,519 from alcoholic liver disease.

In its new report, Financial case for action on liver disease, endorsed by the independent Lancet Commission on Liver Disease, the Foundation for Liver Research urges the Government to implement a suite of policy measures designed to mitigate the rising health and financial burden of alcohol, including the introduction of minimum unit pricing (MUP), re-institution of alcohol duty escalator and advertising restrictions.

  • Between 2017 and 2022 the total cost to the NHS of alcohol-related illness and deaths will be £17 billion.
  • Study shows introduction of minimum unit pricing for alcohol could significantly reduce the burden.

Providing evidence in support of Government intervention, new modelling shows that within five years of its introduction in England, a 50p MUP alone would result in:

  • ian gilmore quote21,150 fewer alcohol-related deaths
  • 74,500 fewer alcohol-related hospital admissions
  • Savings of £325.7m in healthcare costs
  • Savings of £710.9m in crime costs

The total financial savings to the public purse of MUP is forecast to be £1.1 billion – the equivalent cost of the Government’s recently announced investment package for Northern Ireland.

Colin Angus, Research Fellow at the University of Sheffield and part of the Sheffield Alcohol Research Group who conducted the research, said:

“These new findings show there will be 35 deaths and 2,300 hospital admissions due to alcohol every day in England over the next five years. We estimate this will cost the NHS £17 billion at a time when healthcare resources are already overstretched. Our research also shows that policies such as Minimum Unit Pricing have the potential to significantly reduce this burden.”

Liver disease is one of Britain’s biggest killers, claiming about 12,000 lives a year in England alone. The number of deaths associated with it has risen by 400% since 1970. It is estimated that 62,000 years of working life are lost every year as a result of it. People who develop serious liver problems also suffer some of the worst health outcomes in western Europe.

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Kettil Bruun Society 43rd Annual Alcohol Symposium | Sheffield 5-9th June, 2017

The 43rd annual symposium of the Kettil Bruun Society is hosted by the School of Health and Related Research (ScHARR) at the University of Sheffield. The symposium will be held in the Inox Dine area of the Student’s Union building.

For information about the Kettil Bruun Society, the Symposium, and to register, submit abstracts and book social tours, please click here.

To go straight to registration, please click here.

The conference is generously supported by the Insitute for Alcohol Studies, Alcohol Research UK, and the Society for the Study of Addiction.

The Kettil Bruun Society (KBS):

The principal aims of the Kettil Bruun Society (KBS) are to investigate social, epidemiological and cross-cultural research on alcohol use, to promote the exchange of scientific knowledge and experiences among researchers from various disciplines and to encourage international collaboration. The comparison of social and epidemiological developments found in different countries makes it possible to disentangle major trends from underlying patterns of alcohol use. This is particularly useful for the development of effective strategies to regulate alcohol use – an aspect which is of great interest to many countries.

The Symposium:

The primary purpose of the symposium is to provide a forum for researchers involved in studies on alcohol to exchange ideas about their ongoing research. The scope of the symposium includes studies of determinants and consequences of drinking, drinking culture and drinking patterns, social and institutional responses to drinking related harms, prevention and care. Empirical research, theoretical papers and reviews of the literature are welcome. Social and epidemiological studies have to be interpreted in a broad context as they include research in a variety of disciplines, such as psychology, sociology, criminology, economics, history and other sciences. Papers on other forms of substance use such as tobacco and drugs are also accepted, particularly papers considering the way they relate to alcohol use.

The symposium focuses on the discussion of papers that are pre-circulated electronically on this website. The author introduces the paper in a 10-minute segment, followed by prepared comments from a discussant and general audience participation. Any person submitting a paper may be asked to be a discussant or chair of a session.

Abstracts:

Please submit an abstract by 20 January 2017. The word limit for the abstract is 250 words and you should also include a conflict of interest statement and a maximum of three keywords (these are not included in the word count). For reports of empirical research, the abstract should be structured into sections: introduction, methods, results and conclusion.

All abstracts must include a conflict of interest statement. This should identify any author who has a relationship (financial or otherwise) which could be viewed as presenting a potential conflict of interest and give a full disclosure of this relationship.  If there are no conflicts of interest to report, please write ‘None’.

If you know in advance that you will only be able to attend the conference on certain days then please use the option in the submission form to indicate this and we will try to accommodate you when scheduling sessions.