Tobacco content still common on UK prime time TV, despite regulations | Research Report

Tobacco content still common on UK prime time TV, despite regulations

Likely to heavily influence young people’s take-up of smoking, say researchers

Tobacco content remains common on UK prime time TV,  cropping up in a third of all programmes, despite advertising and broadcasting regulations designed to protect children from this kind of exposure, reveals research published online in the journal Tobacco Control.

The amount of exposure has hardly changed in five years, and is likely to heavily influence young people’s take-up of smoking, say the researchers.

Tobacco content in film has been covered extensively, but relatively little attention has been paid to its inclusion on prime time TV, despite the fact that children are likely to spend more time watching TV than they are films, they point out.

The researchers therefore analysed the tobacco content of all programmes, adverts, and trailers broadcast on the five national free to air TV channels between 1800 and 2200 hours during the course of three separate weeks in September, October, and November 2015.

Their analysis included any actual or implied use, such as holding a cigarette without smoking it, or making a comment about smoking; smoking/tobacco paraphernalia; and presence of branding in 1 minute intervals. The results were then compared with those of a similar analysis carried out in 2010.

In all, 420 hours of broadcast footage, including 611 programmes, 909 adverts, and 211 trailers, were analysed.

Some 291 broadcasts (17% of all programmes) included tobacco content. The channel with the most tobacco content was Channel 5, and the one with the least was BBC2.

Tobacco content occurred in one in three TV programmes broadcast, and nearly one in 10 (8%) adverts or trailers.

Actual tobacco use occurred in one in eight (12%) programmes, while tobacco related content–primarily no smoking signs–occurred in just 2 percent of broadcasts. Implied use and branding were rare.

 

Although most tobacco content occurred after the 9 pm watershed, it still occurred on the most popular TV channels before then.  And comparison with the previous analysis in 2010 showed that the number of 1 minute intervals containing any tobacco content increased, rising from 731 to 751 in 2015.

Tobacco advertising, promotion and sponsorship, including paid product placement in TV adverts, is banned in the UK, but tobacco imagery in TV programmes and trailers is exempt, and covered instead by media regulator, OfCom’s, broadcasting code.

This code is designed to protect children by restricting depictions of tobacco use in children’s programmes, and preventing the glamorisation of smoking in programmes broadcast before 9 pm.

“Audiovisual tobacco content remains common in prime-time UK television programmes and is likely to be a significant driver of smoking uptake in young people,” emphasise the researchers.

“Guidelines on tobacco content need to be revised and more carefully enforced to protect children from exposure to tobacco imagery and the consequent risk of smoking initiation,” they added.

‘The number of smokers in the UK has fallen significantly since 2010 yet this research finds smoking is just as common on our screens. Given the proven link to childhood smoking Ofcom and the BBFC, which regulate TV and films, need to take the necessary steps to warn parents of the risks and protect our children from the harmful effects of tobacco imagery.’ 

Deborah Arnott, chief executive of Action on Smoking and Health.


Notes for editors:

Research:  Content analysis of tobacco content in UK television doi 10.1136/tobaccocontrol-2018-054427

Journal: Tobacco Control

Link to Academy of Medical Sciences press release labelling system: http://press.psprings.co.uk/AMSlabels.pdf

Author contact: Dr Alex Barker, Division of Epidemiology & Public Health, UK Centre for Tobacco and Alcohol Studies, University of Nottingham, Nottingham, UK. Email: alexander.barker@nottingham.ac.uk

Other links:
Tobacco on TV influences children, study finds | iNews

Smoking scenes are still common in a THIRD of prime time TV programmes despite strict regulations to protect children, finds study | Daily Mail

Advertisements

“The really interesting thing we found was that vaping may also encourage people who don’t even want to stop smoking, to eventually quit” Dr Caitlin Notley | University of East Anglia

Vaping helps people stop smoking – even when they don’t want to, according to new research from the University of East Anglia. A new study, funded by CRUK published today shows that smokers who switch to vaping may be better able to stay smoke-free in the long term. And that even people who didn’t want to stop smoking, have eventually quit because they found vaping more enjoyable.

Lead researcher Dr Caitlin Notley from UEA’s Norwich Medical School said: Image result for vaping phe

“E-cigarettes are at least 95 per cent less harmful than tobacco smoking, and they are now the most popular aid to quitting smoking in the UK. However the idea of using e-cigarettes to stop smoking, and particularly long-term use, remains controversial. We wanted to find out about how people use e-cigarettes to quit smoking – and whether vaping supports long-term smoking abstinence.”

The research team carried out in-depth interviews with 40 vapers. They asked them about their tobacco smoking history and prior quit attempts, and about how they started vaping, their vape set up, preferred flavours and strength, and whether they had switched to vaping in attempt to quit smoking. They also asked them about situations and experiences that caused them to relapse into tobacco smoking.

“We found that vaping may support long-term smoking abstinence,” said Dr Notley. “Not only does it substitute many of the physical, psychological, social and cultural elements of cigarette smoking, but it is pleasurable in its own right, as well as convenient and cheaper than smoking. Our study group also felt better in themselves – they noticed better respiratory function, taste and smell. But the really interesting thing we found was that vaping may also encourage people who don’t even want to stop smoking, to eventually quit.”

While most of the sample group reported long histories of tobacco smoking and multiple previous quit attempts, a minority (17 per cent) said they enjoyed smoking and had never seriously attempted to quit.

“These were our accidental quitters,” said Dr Notley. “They hadn’t intended to quit smoking and had tried vaping on a whim, or because they had been offered it by friends. They went on to like it, and only then saw it as a potential substitute for smoking.”

“Many people talked about how they saw vaping was a no pressure approach to quitting,” she added. While most of the group switched quickly and completely from smoking to vaping, some found themselves using both cigarettes and vaping, and then sliding towards stopping smoking.

“We found that people did occasionally relapse with a cigarette, mainly due to social or emotional reasons, but it didn’t necessarily lead to a full relapse. This study suggests that vaping is a viable long-term substitute for smoking, with substantial implications for tobacco harm reduction.”

Alison Cox, director of cancer prevention at Cancer Research UK, who funded the project said: “The evidence so far shows that e-cigarettes are far safer than tobacco. E-cigarettes do still contain nicotine which is addictive, but it’s not responsible for the major harms of smoking. This is why they have great potential as an aid to help people quit smoking for good. It’s great to see this early indication that e-cigarettes could encourage smokers who weren’t originally thinking of quitting to give up. But more research is needed to understand exactly how e-cigarettes are being used by people who don’t want to stop smoking and how often this results in quitting. E-cigarettes are just one option for quitting – your local Stop Smoking Service can give you free advice on the best method for you, and with their support you’ll have the best chance of success.”

###

‘The unique contribution of e-cigarettes for tobacco harm reduction in supporting smoking relapse prevention’ is published in Harm Reduction Journal on June 20, 2018.

Original article: How vaping helps even hardened smokers quit – Eurekalert

Nicotine & Tobacco: Current issues, Policy and Practice / 21st – 24th May 2018 / University of Stirling

Building on our previous CPD courses on tobacco control and alcohol policy, the UK Centre for Tobacco and Alcohol Studies is delighted to be offering our Nicotine & Tobacco CPD course at the University of Stirling in 2018!

Please note: If you book on/before 28th February 2018, the cost is: £499, or £649 for students seeking accreditation. 

The course, successfully introduced in 2015, is aimed at professionals working in a range of organisations who are interested in public health and policy in the UK or internationally. In addition to the topics covered at previous tobacco CPDs, this year we will be examining the current, up to date evidence on tobacco harm reduction, electronic cigarettes and other nicotine-containing devices.

On successful completion of the module, students will be able to:

• Describe and discuss patterns of tobacco consumption, prevalence and addiction and the rise of e-cigarette use.
• Assess key milestones in tobacco and nicotine policy and the contribution of policy in developing and implementing effective interventions.
• Critically discuss the role of commercial interests, including the tobacco industry, in promoting tobacco use and recent controversies regarding the e-cigarette industry.
• Describe and discuss the range of effective interventions to reduce tobacco use and the place of tobacco harm reduction, including e-cigarettes, in addressing tobacco use.
• Assess the potential impact of current and emerging tobacco control priorities on different population groups, including tobacco harm reduction approaches.
• Discuss principles of media advocacy as applied to current issues in tobacco control.


*NEW FOR 2018*

ADDITIONAL BREAKOUT SESSIONS RELEVANT TO INTERNATIONAL TOBACCO CONTROL!

TAXATION & ILLICIT TOBACCO
Deborah Arnott, Action on Smoking & Health (ASH)
SMOKELESS TOBACCO
Prof. Kamran Siddiqi, University of York
TOBACCO MARKETING
Crawford Moodie, University of Stirling

Presentations from the 2017 e-cigarette summit | November 2017

The 5th annual E-Cigarette Summit was held at the Royal Society in London on Friday 17th November 2017. Linda Bauld, Robert West and several other members of the UKCTAS network presented their research at the event to a large audience of other scientists, policy makers, medical and public health professionals and e-cigarette stakeholders. The presentations included the latest evidence on the safety of e-cigarettes for users and bystanders, usage in young people and non-smokers, advertising and marketing, use in public places and the conflicts arising from the tobacco industry’s dual corporate ownership of tobacco harm reduction products and cigarettes.

To view the slides from each presentation and the full list of videos click here.

Robert West (University College London) & Linda Bauld (University of Stirling):

Panel Discussion:

Lion Shahab (University College London) & Jamie Hartmann-Boyce (University of Oxford):

Deborah Arnott (ASH) & Martin Dockrell (Public Health England):

See more information about the event and view each of the lecture slides.

 

Upcoming Tobacco & Alcohol courses now taking applications: limited places available!

nottingham

“Tobacco Control Interventions”
29th Jan – 2nd Feb 2018
University of Nottingham

Closing date for applications: 16th January 2018

This year we will be discussing important factors in tobacco control including; youth smoking, the role of the tobacco industry, use of mass media for smoking prevention and cessation, smokefree legislation, harm reduction and the neurobiology of nicotine addiction.


kcl_front_ukctas

“Alcohol, Problems, Policy & Practice” 
5th – 9th February 2018
Kings College London

Early bird deadline: 21st December 2017

The course is a mixture of blended learning, with face-to-face lectures being held in February 2018. It is open to all UKCTAS researchers as well as students of the MSc in Addiction Studies.


stirling-banner

“Nicotine and Tobacco CPD”
21st – 24th May 2018
University of Stirling

Early bird deadline: 28th February 2018

In addition to the topics covered on our previous tobacco control CPD, we will also be examining in detail the current evidence on tobacco harm reduction, electronic cigarettes and other nicotine-containing devices.


More information about these courses can be found on our website @ UKCTAS.net

Society for the Study of Addiction – Annual Conference 2017

9th – 10th November 2017
Crowne Plaza, Newcastle, UK

Confirmed sessions include:

  • Sport & exercise in addiction and recovery with personal reflections from Clarke Carlisle.
  • End of life care for people with substance problems.
  • The psychedelic renaissance in addiction treatment.
  • Pathways to amphetamine type stimulant use.

Capture.JPG


NEW for 2017: The ADDICTION DEBATE

‘This Society believes it is appropriate to expand the concept of addiction to behaviours such as internet use’

With Professor Robert West & Professor Mark Griffiths


SSA PhD Symposium 2017

New for 2017, the SSA’s PhD Symposium will be held the day before our annual Conference, in the same venue.

The SSA’s symposium for PhD students is now in its ninth year. This event aims to bring together PhD students studying addiction-related topics so they can network, present their work in a low-key, supportive environment and share their ups and downs. It welcomes full and part-time students, studying in a range of disciplines including social sciences, laboratory sciences and health services research. The day includes presentations from students at various stages in the PhD process and some close to or who have recently submitted their thesis.

There is a social event in the evening of the PhD Symposium, and throughout the day there is plenty of opportunity to talk to other delegates.

 

For more information about this event please visit: www.addiction-ssa.org/symposium

 

UKCTAS researchers awarded multi-million pound grant to tackle tobacco-related harm in Asia & Africa

UKCTAS and the Global Challenges Research Fund

UKCTAS researchers have been awarded a £3.4million grant from Research Councils UK to address tobacco-related harm in Asia and Africa. The programme will run for four years and aims to build capacity for tobacco control research in seven countries in South Asia and Africa.

GCRF-infographicLed by Professor Linda Bauld, UKCTAS Deputy Director based at the University of Stirling, this Global Challenges Research Fund grant provides an example of how UKCTAS is able to bring together members of the UK tobacco control research community to respond to an opportunity to address tobacco use in low and middle income countries.It involves six of the academic teams within the UKCTAS consortia and Cancer Research UK, one of the UKCTAS funders. CRUK is already very active in international tobacco control research.

Professor Bauld said:
Linda_Bauld_UKCTAS.png“UKCTAS has made an important contribution to informing policies and new developments to reduce smoking rates in the UK over the past decade, culminating in the very significant prevalence reductions we’ve seen in the past few years. This is testament to the links we have worked hard to forge with government, NGOs, advocacy groups, professionals and the public who have helped translate our research into practice. Our work on smokefree public places, tobacco taxation, mass media, smoking cessation & stop smoking services, electronic cigarettes & tobacco harm reduction, and our monitoring of tobacco industry activity has all fed into these changes.

Now through this GCRF programme we have a unique opportunity to help build capacity in 7 other countries, all in South Asia and Africa, adding to individual projects and links that UKCTAS members had already forged with some of these teams in recent years. A core element of our Centre has always been training and research development, from PhD through post-doctoral level, training professionals and engaging with stakeholders in the UK and Europe. Now we will be extending this through a substantial new programme of research and capacity building with a particular focus on tobacco taxation, the illicit trade and tobacco industry influence on policy. We will be working with the following list of senior researchers and their teams (below), as well as Alison Cox and her colleagues at Cancer Research UK, over the next four years. We are grateful to Research Councils UK for this opportunity.”

The UK co-applicants on the grant include: Professors John Britton and Andrew Fogarty (Nottingham), Professor Kamran Siddiqi and Dr Steve Parrot (York), Professor Jeff Collin (Edinburgh), Professor Anna Gilmore (Bath) and Professor Ann McNeill (Kings College).

International co-applicants include:

– Dr Wakgari Deressa, Addis Ababa University, Ethiopia
– Dr Muralidhar Madhav Kulkarni, Manipal University, India
– Professor Umberto Dalessandro, MRC Unit, the Gambia
– Dr Monika Arora, Public Health Foundation of India
– Dr Ellis Owusudabo, Kwame Nkrumah University of Science and Technology, Ghana
– Kellen Nyamurungi, CTCA, Makerere University, Uganda
– Dr Rumana Hugue, the ARK Foundation, Bangladesh
– Professor Corne van Walbeek, University of Cape Town, South Africa

 

Collaboration info-graphic showing the different organisations involved in the project:

GCRF-UKCTAS-Presentation-diagram

About the GCRF:

The Global Challenges Research Fund (GCRF) GCRFfullcolourResearch Councils UK Collective Fund is supporting projects in the range of £2 – 8 million over four years. It aims to build upon research knowledge in the UK, and strengthen capacity overseas, to help address challenges, informed by expressed need in the developing countries.

 

Jo Johnson, Minister for Universities and Science, said:
“From healthcare to green energy, the successful projects receiving funding today highlight the strength of the UK’s research base and our leadership in helping developing countries tackle some of the greatest global issues of our time.

“At a time when the pace of scientific discovery and innovation is quickening, we are placing science and research at the heart of our Industrial Strategy to build on our strengths and maintain our status as science powerhouse.”

More information about this grant can be seen on the UKCTAS website.

Notes to editors

· Full list of research partners:
o UK Centre for Tobacco and Alcohol Studies (UKCTAS): Universities of Stirling, Nottingham, York, Edinburgh, Kings College London and Bath.
o Cancer Research UK
o The ARK Foundation, Bangladesh
o Manipal University, India
o The Public Health Foundation of India
o The University of Cape Town, South Africa
o Makerere University, Uganda
o The MRC Unit, The Gambia
o Addis Ababa University, Ethiopia
o Kwame Nkrumah University of Science and Technology, Ghana

· More details on each of the 37 grants can be found in the Growing research capability to meet the challenges faced by developing countries brochure.

· Find out more about the Institute of Social Marketing: www.stir.ac.uk/health-sciences-sport/research/groups/social-marketing.

· Find out more about the UK Centre for Tobacco and Alcohol Studies: ukctas.net

· Find out more about Cancer Research UK’s international tobacco control programme: http://www.cancerresearchuk.org/funding-for-researchers/applying-for-funding/funding-committees/international-tobacco-advisory-group

· Find out more about tobacco consumption via the World Health Organisation: www.who.int/mediacentre/factsheets/fs339/en/