Cheap cider and an alcohol duty system that incentivises harmful practice

APE: Alcohol Policy and Epidemiology

Cheap alcohol and its association with harmful drinking have been at the centre of UK alcohol policy debate for almost a decade. Public health advocates have presented minimum unit pricing as a solution, but legal wrangles, political U-turns and the fine detail of devolution mean that the policy remains unimplemented in any UK country.

With their first choice policy on hold and a budget on the horizon, the Alcohol Health Alliance has, instead, turned its attention to taxation. The focus is on strong cider and the UK’s quirky system of alcohol duties which levies a uniquely low tax rate on some high strength ciders. This means that products such as Frosty Jack’s can be sold at budget prices. Indeed, you can help yourself to three litres of the stuff (equivalent to 24 shots of vodka or 22.5 units) from Iceland today for £3.50. These high strength, low cost ‘white…

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