In the latter part of June, Balance North East launched a four-week campaign highlighting the links between alcohol and cancer.
The campaign focuses on the links between alcohol and seven different types of cancer:
• Pharyngeal (upper throat)
• Oesophageal (food pipe)
• Laryngeal (voice box)
The #7cancers campaign features TV advertising, media relations, digital and social media activity.
Over 800,000 people in the North East are drinking above the daily recommended limits and increasing their risk of developing seven types of cancer.
You don’t need to be a heavy drinker to be at risk of the harms associated with alcohol. Drinking a pint of beer or a standard glass of wine every day can increase the risk of seven types of cancer.