Smoking remains the biggest single preventable cause of death in the UK and the biggest single cause of respiratory disease but most smokers want to quit. Many health care staff do not ask patients if they smoke or know how to help patients quit smoking. With this in mind, UHL together with the Leicester City Stop Smoking Service have produced an emotional ‘pulls on the heart strings’ high quality film called ‘Emily’s Story’ to help staff remember the message of ‘Ask, advise, act’. The film will be used across the country to train healthcare staff.
The film was shot on location at the NIHR Leicester Respiratory Biomedical Research Unit, is endorsed by the British Thoracic Society (BTS) and National Centre for Smoking Cessation Training (NCSCT), and was launched at the UK National Smoking Cessation Conference (UKNSCC) in Summer 2015.