Anti-smoking advertisements rarely have any positive effect on heavy smokers. Even the most vile of videos tends to make a smoker reach for their cigarettes, which is the go-to aid in stressful times. No matter how many public awareness films are made on this topic, nicotine addiction is very difficult to break. Which is why it’s ideas like this that have a real impact on people.
‘The Message from the Lungs’ introduced the world’s first ink made from smokers’ lungs.
The Faculty of Medicine at Chulalongkorn University, Thailand successfully extracted black substance from smokers’ donated lungs and made it into ink. Then they bottled and distributed them in public space for people, especially current smokers so they could see how smoking can harm their lungs and their bodies.